QU3ST
Advancing the design of a web3 gaming analytics platform to stand out from the competition
Every startup can start without a designer. But inevitably, there will be a moment in this journey where they will need a UX professional. QU3ST were creating simple designs using Material design templates to test their front end. Templates are a great aid when you want to test your hypothesis, but when you want to set your MVP to the market and win over the competitors, they won’t do.
When the QU3ST team saw that Material design had many limitations and made their product look rather generic, they started looking for a professional designer. QU3ST is a dashboard product that needs quality visualization. So they were looking for a designer who could suggest creative solutions to make large datasets comprehensible and create a modern visual style that would speak their brand. Eleken was a perfect match.
Creative approach to design system that makes the product look unique
At the start of our collaboration, it turned out that the QU3ST team studied the competitors well, but hadn’t thought about visual representation yet. It was exciting to make these design discoveries along with them.
Our designer always suggests several different options so that they can choose the one that fits their product better.
We started with a free 3-day trial. The designer made several different versions of visual styles, light, dark, and neon. QU3ST team chose the one with bright blue color. Compared to other products in the world of gaming and web3, it looks pretty classic and thus stands out. Skeuomorphic illustrations add a touch of gaming vibe to the neutral design.
A website is balancing between being too formal (as an analytics product) and too informal (as a product operating in web3 and gaming). Its main element is clouds — referring to the product's intrinsic nature as a cloud-based solution. In the context of web3 technology, which operates on decentralized and interconnected networks, the imagery of clouds reflects the seamless, borderless, and dynamic environment in which the product works.
Not that it all has to be read by the visitors — but having those little hints of meanings ties all the design together and makes it fit the product.
Design choices are not just a question of taste or style. Often design can make the work of developers easier. When creating the “cohorts” page, our designer suggested two versions of visualization: bubbles visualization and the classic one. Clients liked the former, but later they decided to go with the latter, as it would be faster and easier to implement.
All-in-one designer working on all tasks, from UX to web and presentation design
In a small team, each person does more than just their role. When we work with a client, our designer dedicates all their working time to one client and doesn’t limit themselves to the deliverables set at the beginning, as a classical design agency might do.
Whenever our designers are not busy creating interfaces, they are up to help with any design-related tasks. Being a part of the client’s team is our objective.
For QU3ST, our designer made a landing page and helped elevate the design of their presentation for the client. Such little things help to keep consistency throughout the business.
QU3ST got a design system that "speaks their brand and their product”
During our collaboration, we managed to keep the balance between the original design and the easy-to-implement design. It took us five months to get all ready, and those were truly pleasant months.
Let's design something special
If it feels like our UI/UX design company is a good match, but you still have questions about our work process, we can give you a free 3-day trial working with one of our designers.
