Dana Yatsenko

Dana leads marketing at Eleken UI/UX design agency for SaaS. With 9 years in marketing and 3 years in the design niche, she helps SaaS companies grow through smart design strategies.

Dana collaborates with Eleken's team of 39 product designers, sharing their practical UI/UX insights with founders and product teams. She uses relatable metaphors and memes to make complex design concepts fun and accessible.

Dana's passion for design began with Don Norman's "The Design of Everyday Things" and was further fueled by the "99% Invisible" podcast—it proves that everything in life is design. She recommends these two resources to anyone ready to fall in love with design.