Dana Yatsenko

Dana leads marketing at Eleken UI/UX design agency for SaaS. With 9 years in marketing and 3 years in the design niche, she helps SaaS companies grow through smart design strategies.

Dana collaborates with Eleken's team of 39 product designers, sharing their practical UI/UX insights with founders and product teams. She uses relatable metaphors and memes to make complex design concepts fun and accessible.

Dana's passion for design began with Don Norman's "The Design of Everyday Things" and was further fueled by the "99% Invisible" podcast—it proves that everything in life is design. She recommends these two resources to anyone ready to fall in love with design.

Written by Author

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19 Nov

2024

Let's Steal Product-Led Growth Strategies from Stripe, Zoom, Figma and Loom

Discover how top SaaS companies like Slack, Stripe, Loom, Figma, and Zoom leveraged product-led growth strategies to achieve success.

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19 Nov

2024

What Does a Head of Product Actually Do? A Week in the Life of Head of Product

A behind-the-scenes look on a typical week of a Head of Product. Learn about the responsibilities and the challenges she faces in her work.

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19 Nov

2024

Compelling Design Takes More Than “Making It Like Stripe”

Read the article to figure out why every SaaS startup today wants to be like Stripe and what is the best strategy if you want to be more like industry leaders.

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19 Nov

2024

Discovery as the Most Important Phase of Every Project

Discovering the right approach to a project is essential for success. In this article, we explore the critical role of the discovery phase in project management, from defining goals to uncovering key insights.

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19 Nov

2024

Linear App Built $400M Issue Tracker With Next to No Marketing — Here's How

Read the Linear app case study to figure out how to build the fastest-growing and most beloved project management tool valued at $400M with minimal marketing.

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19 Nov

2024

Adobe Buys Figma for $20B, and Pisses Off an Entire Profession

The $20 billion purchase in the UI/UX design space has shaken the tech industry. Let's find out why this news makes designers so mad.

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19 Nov

2024

Between-Subjects Design in User Research: Pros, Cons, and Real-World Examples

Learn the basics of between-subjects and within-subjects design in UX research. Find out when to use each method, see real-world examples, and get tips to make your user testing more effective.

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7 Nov

2024

Product Lifecycle Management and UX Design: Meaning, Stages, Examples

Check out UX design best practices for robust and smooth product lifecycle management.

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7 Nov

2024

Gmail Redesign: Learn How to Improve Your App Without Pissing Everybody Off

People hate SaaS redesigns. But the recent Gmail revamp has gone almost unnoticed, and it sounds like a huge redesign success. How on Earth did Google do that?

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