As a team of SaaS product designers at Eleken, it’s part of our job to stay informed about the latest UI trends. We regularly search for cool design ideas and share them with our colleagues through Slack. Now, we've decided to extend this knowledge beyond our team and compile a curated list of homepage design examples for a wider audience.
In this article, we present thirty expertly selected homepage designs that consistently inspire top professionals in the field. These go-to examples, handpicked by seasoned design pros from our UI/IX design agency, offer a wealth of creative ideas and best practices to elevate your own website's first impression.
Before we dive in, let’s figure out what criteria our designer used to analyze the homepage examples you’ll find further in the article.
What makes a great homepage design?
We've identified several critical factors that can make or break a homepage's effectiveness. These criteria not only guided our selection process but also serve as valuable benchmarks for anyone looking to create or improve their own homepage layout.
- Information architecture: evaluating how content is organized and how easily users can find information.
- Visual design: assessing aesthetic appeal, use of color, typography, and imagery to create an engaging experience.
- Responsiveness: checking how well the design adapts to different screen sizes and devices.
Now, let’s move to the first website example.
Postscript
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Postscript is a platform that helps businesses grow their audience and increase revenue through personalized SMS marketing at scale.
- Information architecture: clear, intuitive content organization. The navigation is easy to use, but two CTAs (*Start Free Trial*, *Book a Demo*) could overwhelm users. A single CTA might be more effective.
- Visual design: modern and visually appealing. Strong contrast, clean typography, social proof via brand logos adds credibility. What we wanted to pay special attention to is animation in the hero section. It adds dynamism and creates a sense of interactivity. It’s well-paced and doesn’t distract from the key messaging.
- Responsiveness: the simple layout and clear CTAs ensure mobile-friendly usability.
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Gaiia
Gaiia is an all-in-one platform that simplifies billing, operations, and automation for Internet Service Providers (ISPs).
- Information architecture: the content is well-organized, with a clear value proposition, “The simplest platform to run your ISP,” placed prominently. The CTA (Request a Demo) is distinct and centrally positioned, guiding users to take immediate action. The navigation bar is minimal, with essential categories like Products, Stories, and Blog. This simplicity avoids overwhelming users.
- Visual design: the design is clean and modern with nice colorful accents. Also, pay attention to the stylish icon designs in “An all-in-one solution section”. The bold typography of the headline is clear and emphasizes the simplicity of the platform. Finally, we can’t help but mention the dashboard screenshot helps illustrate the product visually, showing real-world usage and functionality.
- Responsiveness: Gaiia’s website design works great on mobile as well; all blocks scroll smoothly, and the CTAs are big enough to be able to be clicked comfortably.
Lago
Lago is an open-source, scalable billing platform that helps businesses manage metering, usage-based billing, and automation at any stage of growth.
- Information architecture: the homepage is well-structured, starting with a prominent value proposition (“Welcome to the future of billing”), followed by key features like real-time usage metering, user testimonials and more. CTAs (Book a demo and Deploy Open Source) are centrally positioned, making it easy for users to take action. However, we’d recommend adding one more “Book a demo” CTA at the end of the homepage.
The top navigation is simple and uncluttered, with essential links like Product, Developers, and Customers, making it easy for users to find what they need quickly.
- Visual design: the first impression is the home page design is minimalistic and professional but lacks some dynamics. However, there are a lot of interactive elements that work great on this layout, like product features that you can click on as if it’s a real app screen, company details that appear as you hover over company logos that work with Lago, and more (try to explore yourself).
- Responsiveness: All the interactive elements look not that effective in the mobile version of a website homepage, some images are a bit blurry. Still, in general, every element on the homepage works as it should. By the way, the mobile version has a CTA at the end of the page.
Exa.ai
Exa.ai is an AI-powered search engine that provides precise, relevant data from across the web using advanced embeddings for AI applications.
- Information architecture: the flow of information is logical, starting with an introduction, followed by benefits, specific features, and ending with real-world use cases. The top navigation menu is simple and functional with clear sections and interesting icons that correspond to the overall web page design. However, some blocks feel overwhelming and cluttered, like “Only the data you need, no clickbait”.
- Visual design: CTAs, images, icons, and everything else on this homepage are kept in the same style, which effectively supports the technical nature of the platform. However, as was already mentioned, some blocks are overwhelming and miss a good hierarchy of text sizes which together with too many color accents, fail to guide the user's attention.
- Responsiveness: the mobile version feels less cluttered and is responsive. Still, there are too many elements with horizontal scroll.
Doppler
Doppler is a platform that securely manages, orchestrates, and scales secrets management for developers and teams, helping them handle sensitive data efficiently.
- Information architecture: the homepage delivers a strong, immediate value proposition ("Centralized Secrets Management Without the Chaos") followed by supportive subtext and a prominent CTA (Start For Free). Information flows logically, which helps guide users through the page. The navigation bar is clear and offers direct access to key areas like Platform, Solutions, and Customers.
- Visual design: the design is visually appealing and has a futuristic vibe, with a dark theme complemented by vibrant purple, orange, and green accents. These bold colors highlight key areas, such as CTAs and interactive elements, making them stand out against the background. The typography is clear and bold, and the font size and hierarchy are well-balanced, making the content easy to scan. And, of course, all the imagery fits perfectly into the overall homepage design.
- Responsiveness: all the main sections are preserved in the mobile version as they look on the desktop, the site loads fast and all the elements function properly.
Flutterflow
Assemblyai
Pythagora
Nash
Ashbyhq
Raycast
Getfluently
Beacons
Lattice
Harmonic
Zeabur
Multiplier
Prozora network
Continue.dev
Aboardhr
Dante AI
Lempire
Making Today
Campsite
Scaleup Finance
Ramp
Hiro.so
Zixflow
Jimo
Payhawk
Lessons from the best homepage designs
We've reached the end of our curated list of 30 inspiring homepage designs. What key elements can we distill that make these homepages stand out?
- Clear Value Proposition: The best homepages communicate their unique value quickly and clearly. Whether it's Postscript's "SMS marketing at scale" or Gaiia's "simplest platform to run your ISP," each site immediately tells visitors what they offer.
- Information architecture that makes sense: Easy-to-use menus and logical content flow guide users effortlessly.
- Engaging visuals: From Exa.ai's futuristic imagery to Flutterflow's vibrant illustrations, captivating visuals create memorable first impressions.
- Effective CTAs: Prominent, well-placed call-to-action buttons drive user engagement. Most homepages feature clear CTAs like "Start Free Trial" or "Book a Demo."
- Social proof: Many homepages incorporate customer logos, testimonials, or user statistics to build trust and credibility.
- Responsive design: All top homepages ensure a seamless experience across devices, adapting layouts and functionality for mobile users.
- Interactive elements: Subtle animations and interactive features, like Lago's clickable product features, enhance user engagement without overwhelming the core message.
As you design or revamp your own homepage, consider how you can apply these lessons to create a compelling and effective first impression for your website. While these homepage design principles may seem straightforward, implementing them effectively can be challenging. At Eleken, we can help you create visually appealing and usable designs while taking into account your user and your business needs. Contact us for more information.
