When it comes to closing deals, having a high-impact sales deck can be a game-changer. Whether you’re pitching to potential clients or leading a product demo, a well-structured sales deck helps you tell a compelling story that resonates.
In this article, we’ll explore some of the most effective sales deck examples from brands like Stripe and Reddit, plus our own experience from Eleken design agency crafting SaaS presentations. We’ll outline key best practices, and share a free template to help you create your own winning presentation.
What is a sales deck?
A sales deck is a presentation that sales teams use to introduce a product or service to potential clients. It’s also important to mention that sales presentation and pitch decks are not the same, though the two terms are often used interchangeably. Unlike a pitch deck, which targets investors, sales decks focus on demonstrating product value and moving leads through the sales funnel.
You may find more information of pitch deck and their examples in our recent article. And for now it’s tile to move to sales presentation examples.
Some good sales pitch deck examples
Here are 27 best sales decks from various businesses over the years. They're not perfect, but each one has something valuable to teach us about creating presentations that work. Let's see what makes them special.
1. Stripe
Here’s a 2019 slide deck of this well-known payment processing and financial tool. It's like a well-organized story that shows how Stripe helps businesses handle their money online. Their deck stands out because it's super clean and not stuffed with text – just the important stuff you need to know.
The design is really smart. They keep it simple with clean graphics and bullet points that stick in your mind. Plus, they throw in some impressive names of big companies they work with – pretty convincing, don't you think?
It's basically a perfect example of how to make a sales deck that actually helps sell, rather than putting people to sleep.
By the way, though we like their clean design a lot, we wrote a post on why you shouldn’t copy Stripe interface for your product.
2. Reddit
Reddit’s presentation deck is totally different from Stripe's but equally awesome. While Stripe keeps things super professional, Reddit goes full Reddit-style – and that's exactly what makes it brilliant.
Reddit's deck is packed with funny pictures and pop culture references that perfectly match their brand's personality. But don't let the fun fool you – they're seriously smart about showing why advertisers should choose their platform. It’s their user engagement strategy that makes their product hard to leave.
They break down all the cool stuff about their users (like who they are and what they're into) and explain how advertisers can reach exactly the right people in different Reddit communities. Instead of boring you with plain numbers, they tell their story in a way that makes you think, "These folks really get their audience!"
What's super clever is how they mix humor with real success stories. They show how other companies knocked it out of the park with Reddit ads, but they do it in a way that doesn't feel like a boring business lecture.
Think about it – after seeing a presentation full of custom memes and clever jokes (while still getting all the important info), you're definitely going to remember Reddit's pitch.
3. Synergy
Synergy is a consulting firm dedicated to enhancing organizational performance through collaboration and teamwork. At first glance, its sales pitch presentation is pretty eye-catching with its clean, professional design. They definitely know their way around typography, and their visuals game is strong – especially when they show real people (which always adds a nice human touch) and some well-designed graphs that help explain their points.
The deck walks you through everything about their consulting services, from who they are to how they can help businesses grow. I especially like how they include real stories from happy clients – it's always good to hear from people who've actually used the service. They also do something clever by showing what happens if you don't take action (spoiler: it's not great!) and break down the return on investment. These numbers really make you think!
But here's the thing – while the deck looks great and has solid content, they could probably cut down on some of the text and make their points more punchy.
4. Privado dining
Privado is an event management platform and one of Eleken’s client. Even though it’s not our main area of competence, in addition to UI redesign services, we also created a sales deck design. We kept it super clean and broke everything down into bite-sized chunks that are easy to follow. And instead of just throwing in random stock photos, we added graphics and icons that actually help tell the story.
What stands out about this presentation is the use of real product mockups. Combined with short, snappy bullet points, these visuals show potential clients exactly how Privado can solve their event management headaches. No guessing games here – they see the solution right in front of them.
5. ChartMogul
ChartMogul analytics platform really nailed their b2b sales deck by showing "The old way" versus "The new way" of handling SaaS analytics.
They start by pointing out all those headaches that their clients might face – like struggling with spreadsheets or missing important trends. Then they show how their platform makes these problems disappear. It's like they're reading their customers' minds!
What's really cool is how they use actual screenshots of their product in action. The whole presentation flows like a good story: "Here's your problem, here's how we fix it, and here's proof it works!" They keep things clear and straightforward.
6. Shape
Shape is a PPC management platform. By featuring actual screenshots from dashboards and real product mockups, they give you a genuine peek at what you're getting.
The deck deals with the headaches every PPC manager knows too well: juggling multiple ad networks, drowning in manual tasks, and trying to keep budgets in check. Then they smoothly introduce their solution, showing off cool features like AutoPilot and SmartSync in action through their actual interface.
What's really smart is how they use their real dashboard views to demonstrate how easy budget management becomes. And when they throw in happy customer stories, you can actually see the platform these clients are raving about. The whole presentation keeps things simple and clear, letting their actual product do most of the talking.
7. Dribbble
Dribbble's slide deck presentation shows why their platform is a goldmine for advertisers. We're talking about 6.5 million monthly visitors who are mostly young, educated designers and creatives – pretty specific audience.
The deck breaks down all the ways you can get your brand noticed: from Boosted Shots that pop up in designers' feeds to email newsletters that land right in their inboxes.
What's really helpful is how upfront they are with the numbers. Pay attention to how well they visualize the data. Each advertising option comes with clear costs and expected results – easy-to-comprehand. By the time you finish the deck, you know exactly how your brand could fit into the Dribbble world.
8. Keptify
Keptify tackles a big problem in online shopping when you put stuff in your cart but end up not buying it. As for the business deck, while images might look a bit like it's from yesterday, they actually do a great job presenting their information. Each slide is super clean and easy to understand. Instead of drowning you in words, they use cool icons and diagrams to get their point across. It's like they follow the "less is more" rule - short, sweet, and straight to the point!
The whole presentation tells a clear story without making your head spin with too much information. Pretty smart.
9. Cyberlands
Cyberlands provides API penetration testing services. The Cyberlands sales deck does a great job explaining why API security matters more than ever. Right from the start, it shows how APIs can be used by both regular users and hackers to access valuable company data, making security a top priority.
Plus, they back up their claims with screenshots of their product features, real-world examples and case studies that show their experience across different industries. It's a well-structured presentation that clearly shows why API security matters and how Cyberlands handles it.
10. Single music
Single Music’s presentation effectively showcases its suite of tools designed to empower artists, labels, and merchandisers in selling directly to fans through Shopify stores. It highlights key services emphasizing the ability to bundle tickets with merchandise and implement upsell campaigns.
What stands out in this deck is that they actively use images of their real product throughout the presentation. It makes it easier for potential customers to imagine how they solve their needs with this specific platform.
11. Snapchat
From the bold section headers to the perfect balance of text and visuals, every element works together to paint a compelling picture.
They kick things off by emphasizing Snapchat's massive, highly engaged user base - a huge draw for any advertiser looking to reach millennials and Gen Z. The deck dives into ad formats like Snap Ads and Sponsored Lenses, with clear examples of how brands can integrate seamlessly.
The presentation maintains a clean, uncluttered aesthetic. The content is concise, making it easy for busy advertisers to digest. No fluff, just the essentials presented in a visually striking way.
12. CallTools
CallTools knows how to create a sales deck that packs a punch without overwhelming the viewer. Their presentation strikes the perfect balance, using just the right amount of bullet points and visuals to convey their innovative call center software solutions.
The clean, friendly design immediately grabs your attention. Great visual hierarchy guides you through the key features - like their multiple dialing modes, interactive IVR, and real-time monitoring tools. And the seamless integration of relevant images creates an appealing, approachable feel.
CallTools backs up their offerings by comparing them to the competition, highlighting their competitive pricing and in-house support team. They give you the need-to-know details without drowning you in information. The end result is a sales presentation that's both visually striking and highly effective.
13. Biz
Ontro Biz's sales presentation is a masterclass in getting the key points across quickly and effectively. Rather than drowning potential clients in dense paragraphs, they use short sentences and bullet points to showcase their academy management platform.
But what really makes this presentation shine are the product mockups. Instead of just describing the platform's functionality, they show it in action through realistic screenshots of the intuitive dashboard. This gives viewers an immediate sense of how Ontro Biz can streamline academy operations, whether on iOS, Android, or desktop.
The clean, uncluttered design complements the focused content, making the whole deck easy to digest.
14. Ampaworks
AMPAworks' sales deck delivers a compelling story about their innovative IoT hospital inventory system. They skillfully use visuals to explain how their computer vision and deep learning solution transforms traditional inventory management.
The presentation flows naturally from problem to solution, using impactful visuals to highlight the pain points. AMPAwors’ presentation does a great job at stating users’ pain point. As well, they back up statistic data with clear, easy-to-grasp graphics.
15. Producer
Producter is a product management tool. Its deck jumps right into the big problem they solve, showing exactly how important their tool is. They back it up with real customer testimonials, which makes it easy to see that Producter isn’t just talk — it’s making a difference for real teams.
The simple design makes everything super easy to follow. The customer reviews really stand out and show that Producter knows their stuff. Each slide breaks down information into bite-sized pieces with cool visuals and data that grab your attention. Without getting too fancy, it shows exactly why Producter is worth checking out.
16. Pocus
Pocus is the first product-led sales platform, and their deck makes a big impact by opening with a bold statement about a shift in how people buy and sell. This approach grabs attention and positions Pocus as the solution to this change.
The presentation is super easy to read, thanks to clear fonts, minimal text, and highlighted key points. They use fun illustrations that make the content engaging and informative together with a real product screenshot. A standout feature is the comparison between “old school” and “product-led” sales, which visually and effectively shows why Pocus is the smarter choice.
17. Immediately
Immediately’s deck effectively uses relatable real-life situations to showcase common frustrations salespeople face, like time wasted on data entry or missed opportunities. This makes the pain points feel genuine and easy to connect with. What is special about this deck is how it uses clear mockups to show how the app solves these exact problems, demonstrating the product’s features in action. The result is a presentation that’s visually engaging and straightforward, helping potential customers quickly see how Immediately can make their sales work more efficient and enjoyable.
18. LeadCrunchAI
LeadCrunch’s deck does a great job at convincing the viewer with the help of effective storytelling. They present common B2B challenges — over-reliance on data and filters — with visuals and data that make these frustrations relatable. Then gradually moving to their solution overview.
Customer success stories with metrics (higher conversions, faster cycles) build credibility, and ending with a client list and contact info reinforces trust. Overall, LeadCrunch’s deck is clear, relatable, and showcases real impact in a visually engaging way. We also liked the slides with Waldo to show how their product is beneficial.
19. Adgibbon
AdGibbon’s deck uses smart product mockups to make ad formats instantly clear and relatable. Each slide shows the ads in action, letting clients see the real-world impact.
The text is minimal, letting visuals shine. Features like "Swipe Gallery" and "360 Degree View" use clear, interactive mockups that show off their unique appeal.
20. 150birds
150birds' deck takes you right into their mission: helping businesses navigate the complexities of omnichannel marketing without the need for big budgets.
The slides make it clear that 150birds provides a simple, streamlined way to coordinate across marketing channels. Notably, they emphasize flexibility and ease of use for companies aiming to build strong, cohesive campaigns without a huge in-house team. The design is clean: not much text and nice data visualization with fun bird images that make the presentation easy to comprehend. A flow highlights the pain points first, then the specific 150birds solution, underscoring why this approach matters for scaling businesses on a budget.
21. Scalestack
Scalestack’s deck is structured to catch the eye of tech-driven sales teams. It opens with the big picture of what AI can do for data-driven sales optimization and dives into how Scalestack’s platform gives sales professionals the tools they need to make better predictions and close deals faster. A particularly memorable aspect is its data-focused value proposition: using AI to minimize sales friction and maximize ROI. Each slide feels focused and backs up claims with key metrics, making it a solid pitch for early adopters and sales-focused execs who want cutting-edge tech on their side.
22. Prix.ai
Prix's sales deck is a great example of minimalist design. Most of their presentation uses bold, short statements on a white background. This simple style builds curiosity - you keep wondering “what will Prix show us next?” We love how it grabs attention and gets straight to the point. Later, Prix shares a few case studies to show how their product works. The only thing that could make the deck even better would be adding some professional screenshots of their actual product or a short video showing their prototype in action.
23. Zuora
Zuora’s sales deck is a masterclass in storytelling. It starts by highlighting a big shift—introducing the “subscription economy” which instantly makes the pitch relevant to prospects. The deck emphasizes the impact of adapting to this change, creating a sense of urgency for potential customers.
Each feature of Zuora’s product is framed as a tool to help companies succeed in this new economy, making it feel essential. Real-life success stories add credibility, showing prospects that Zuora has a proven track record. This blend of narrative, urgency, and evidence makes the deck both compelling and convincing.
24. Arena
Arena’s example of sales presentation does a great job of highlighting why real-time customer engagement matters. The sleek design and bold visuals make it easy to follow, and they immediately set the tone for a modern, data-driven solution. Arena breaks down its features, like user engagement tools and data unification, in a way that feels practical and relatable, with clear visuals showing how everything works.
The deck brings in impressive stats on retention and revenue growth, plus recognizable customer logos and testimonials that build trust. It also has enough product screenshots that give potential customers an even better feel for the product in action. However, some slides are too text-heavy.
25. Weebo
Weebo's sales deck is a strong example of how to pitch an integrated business solution. It clearly outlines Weebo’s offerings — POS systems, payment solutions, and customer management tools — while emphasizing scalability for industries like retail and food service. The wide use of visuals, such as product screenshots and workflow diagrams, makes complex solutions easy to grasp.
The deck effectively highlights tailored services and transparent pricing, ending with a compelling call to action that encourages potential clients to explore custom packages or schedule a consultation.
26. Map genius
The MapGenius sales deck does a fantastic job of laying out its value proposition in a clear and relatable way. The deck starts by framing the problem with compelling industry stats and trends, showing exactly why indoor mapping is the next step for hospitality.
The visuals, particularly the product mockups, make it easy for potential clients to imagine how MapGenius would enhance guest experiences, from room selection to navigating amenities. The case study is a smart addition, offering real-world validation of the product's impact. The straightforward CTA at the end invites decision-makers to take the next step seamlessly. Overall, it’s a solid sample of sales presentation done right.
27. PROXXI
Though Proxxi is not a digital service, its sales deck is a great example of how to effectively pitch a product. It clearly explains what the Proxxi device is, how it works, and why it’s valuable to clients. The table of use cases is especially useful, breaking down different scenarios in a way that’s easy for potential customers to understand. Visual diagrams that illustrate how the product functions add even more clarity, making it simple to grasp its practical benefits. The CTA at the end provides a contact information for smooth transition for interested viewers to take the next step.
Best practices for crafting sales decks
After exploring 27 outstanding sales deck examples, we can distill key strategies that make these presentations impactful. This section summarizes the lessons learned into actionable best practices to help you create a sales deck that closes deals and leaves a lasting impression.
1. Keep It simple and focused
Avoid overwhelming your audience with too much information. Stick to the core message that highlights how your product solves their problems.
- Use one idea per slide.
- Eliminate unnecessary text and focus on visuals.
2. Prioritize storytelling
Stories are memorable and help establish an emotional connection with your audience. Use storytelling to frame the problem and demonstrate how your product provides the solution.
- Begin with a relatable problem or scenario.
- Include customer success stories to build trust.
3. Leverage visuals over text
People process visuals faster than text. Use high-quality visuals to capture attention and communicate your message effectively.
- Include product mockups, screenshots, or charts.
- Use consistent branding and design elements.
4. Tailor the deck to your audience
Understand who you are presenting to and customize the deck to meet their specific needs and expectations.
- Address the pain points of decision-makers.
- Use language and data relevant to the industry.
5. Highlight benefits, not features
While features are important, focus on the benefits your product provides to the client. Show them how it will make their life easier or more profitable.
- Answer the “What’s in it for me?” question.
- Use metrics to quantify the benefits (e.g., cost savings, efficiency gains).
6. End with a clear call to action
Your sales deck should guide the audience toward the next step, whether it’s scheduling a demo, signing a contract, or attending a follow-up meeting.
- Keep the call to action clear and actionable.
- Use persuasive language to encourage immediate action.
7. Test and iterate
Always test your sales deck with a sample audience and refine it based on feedback.
- Practice presenting to identify areas for improvement.
- Update the deck regularly to ensure it remains relevant.
Sales deck template
Your sales deck slides should build trust, show value, and guide viewers toward action. Here's a sales pitch template based on examples we’ve overviewd and best practices to help you create your own effective pitch. Feel free to use it.
Slide 1: Customer Problem
Start by clearly articulating the key pain points your potential customers face. Show that you understand their challenges.
- Tip: Use a relatable scenario or statistic to grab attention and demonstrate empathy for their situation.
- Example: "75% of small businesses struggle to convert website visitors into paying customers."
Slide 2: Your Solution
Introduce your product or service as the ideal solution to the problem. Focus on its unique value and how it directly alleviates the pain points.
- Tip: Use a combination of visuals (mockups, product screenshots) and concise text to make your solution clear and appealing.
- Example: "Our platform automates customer follow-ups, saving time and boosting conversions by 30%."
Slide 3: Key Benefits
Highlight the benefits your solution provides to the customer. Show how it improves their lives, workflows, or profitability.
- Tip: Use bullet points or icons to make the benefits visually digestible.
- Example:some text
- Saves 10+ hours per week.
- Boosts revenue by 20% on average.
- Easy to integrate with existing tools.
Slide 4: Product Features
Showcase the standout features of your product or service. Explain what makes it superior to alternatives on the market.
- Tip: Use a graphic, annotated screenshot, or short demo video to make the features tangible.
- Example: "Our intuitive dashboard simplifies data visualization and empowers decision-making at a glance."
Slide 5: Customer Success Stories
Share testimonials, case studies, or specific results from existing customers who have benefited from your solution.
- Tip: Include quotes, before-and-after metrics, or logos of recognizable clients to build trust.
- Example: "Using our platform, Company X increased their sales pipeline by 50% in just three months."
Slide 6: Why Choose Us?
Differentiate your product from competitors by emphasizing your unique selling points. Explain why your solution is the best choice for the customer.
- Tip: Highlight aspects like superior customer support, innovative technology, or exclusive features.
- Example: "Unlike others, we offer 24/7 live chat support and a 2-minute onboarding process."
Slide 7: Pricing and Packages
Break down your pricing structure and packages clearly. Focus on the value the customer receives for the cost.
- Tip: Include a comparison table or a "most popular plan" badge to guide their decision.
- Example:some text
- Basic Plan: $50/month (Best for small teams).
- Pro Plan: $200/month (Includes advanced analytics).
Slide 8: Call to Action
End with a bold, actionable request, such as scheduling a demo, signing up, or purchasing the product. Make it simple for them to take the next step.
- Tip: Include a contact link, phone number, or button for immediate action.
- Example: "Sign up today and receive a 14-day free trial—no credit card required!"
Optional: FAQ Section
Address common objections or concerns your potential customers may have about your product.
- Tip: Keep answers concise and reassuring.
- Example:some text
- Q: Is the setup process difficult?
- A: Not at all! It takes less than 10 minutes to get started with our easy onboarding process.
Are there any alternatives to using sales decks?
In the world of enterprise sales, especially B2B businesses with complex products, traditional sales decks can sometimes feel monotonous or fail to convey a product’s full potential. When trying to win over large clients, there’s often a better approach: replacing static slides with an interactive prototype that allowed clients to “test-drive” your software.
Why it works? Clients gain a hands-on experience of the product, creating a strong sense of familiarity and trust.
If you don’t believe words, here’s our own story. Eleken took this route with our client, myInterview, by designing clickable prototypes that made it easy for enterprise clients to see the product's functionality firsthand.
myInterview is a video interviewing platform that speeds up hiring for companies like McDonald’s, Volvo, and Mondelez. To appeal to such large organizations, they needed a way to demonstrate the software’s unique benefits in a way that words alone couldn’t capture.
We helped by creating tailored, clickable demos that showcased the product's core features. For instance, during Volvo's pitch, we designed a chatbot prototype that showed how the feature might work within the platform. This tailored prototype not only conveyed myInterview's flexibility and innovation but also led to the chatbot becoming a real feature due to its positive reception.
By showing rather than telling, myInterview effectively showcased the software's potential, creating a compelling alternative to the traditional sales deck.
To sum up, the role of a designer in a B2B sales process is often underestimated. However, mockups in your sales decks or clickable prototypes work better than any words. So, if you need help in creating effective produc demo, a prototype or an MVP, Eleken designers are happy to become your dedicated design partner. Let’s get in touch to discuss your project.
