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SaaS metrics
You can't improve what you don't measure, so make sure you read the best tips from UI/UX design professionals on how to align design with your SaaS business metrics.
SaaS business
What is a SaaS business? It is similar to a Rubik’s Cube — to make it work you need everything to magically align together. In the case of SaaS, however, you don’t even have a single solution algorithm. What you have, though, is our actionable insights on running a SaaS business.
SaaS business model
With more than 15,529 SaaS tools registered on Crunchbase and a 12 times growth rate since 2010, it's safe to say that SaaS is a business model of the 21st century. We decided to cover the most important aspects of the SaaS business model so you could better understand how it works and whether you need to be looking into it for your next project.
Understanding design
New to the world of UI/UX design? Here you’ll find out what design is, what are the UI/UX trends, what are the UX design principles, what makes a good design different from a bad one and how to make customers get chills from your product.
Product lifecycle
The concept of a product life cycle strategy was first introduced by the marketing rock star Theodore Levitt in 1965 in his classic Harvard Business Review article. 55+ years later, we can safely incorporate it into the phrase 'nothing is certain except for death, taxes and the product life cycle'. So it’s high time to dig into PLC.
Starting up / MVP
You don't know if you have a product-market fit until you validate it in a real-world market. But at the beginning of your startup journey, you are desperately short of money and behind schedule. MVP is your sweet spot between blindly trusting in your idea and testing instead of implementing it. Learn how to build your MVP.
Growth
No doubts – your startup is born to be successful.You want it to grow fast, but what does this "fast" mean? And how can you understand your SaaS growth rate is healthy? Time to figure things out.
Marketing
What can make people buy your SaaS product? Introducing email marketing, creating a shiny SaaS landing page, publishing loads of useful content, or, maybe, everything at once? Luckily, we have some advice that might help with entering the SaaS market.
Customer acquisition
Your speed and your growth don’t matter if the reward you gain from a paying customer is less than the amount burned to win that customer. So, let’s unpack a bit of user acquisition strategy and user engagement strategy.
Customer retention
The main distinguishing characteristic of the SaaS model is that the client doesn’t need to purchase a product or a license to use it. Instead, customers buy a subscription and pay monthly or yearly. Therefore, the product adoption process is essential for SaaS success. So, let’s learn some retention techniques.
Pricing strategy
The quick answer to the question “how to price a SaaS product?” is “price is based on its value.” Now, what is a value-based SaaS pricing strategy? Read the articles below to figure this out and to determine your SaaS value proposition.
Red ocean/Blue ocean
If you want to know what’s hiding in the depths of red ocean strategy and blue ocean strategy to develop the most efficient development plan for your SaaS solution, let’s look closely at both types of market spaces and see what they have to offer.
